Best Practices

Crafting Transactional Emails: Best Practices

Transactional emails contain information that is relevant to each recipient and hence has high click-through rates. It is a great opportunity for you to establish a stronger relationship with your customers. Therefore, we recommend you invest time in crafting these emails. Here are few best practices to get you started: Write a subject line that […]

Reducing Email Bounces: Best Practices

Email bounce is a term used when the email doesn’t get delivered to the recipient. The email bounces are of two types: Hard Bounce: If an email gets rejected by the email server and cannot be delivered, the email bounce back is called hard bounce. It is a permanent delivery failure and harms the sender […]