What is the difference between transactional emails and marketing emails?

The marketing emails are promotional emails that you send to promote your products or services. However, the transactional emails are automated emails that get generated based on your customers’ actions. These emails are meant to notify or communicate information to your customers. An email for an upcoming sale is an example of marketing emails and an email with order confirmation is an example of transactional email.

What are the use cases for transactional emails?

Transactional emails are automated emails sent based on the customers’ actions (triggers). You can use these emails for communicating with your customers in a variety of scenarios, few of which are discussed below:

  • Notifications Emails for notification alerts; for example, any application-specific alerts, social media notifications, and so on.
  • Order Processing Stages Emails to keep your customers informed of their order progress at all the stages – an email to confirm the order, an email with the shipping details, an email with delivery confirmation.
  • Payment Reminders/Confirmations – Emails sent as payment reminders before the due date or confirmation receipt after payment is processed.
  • Account Changes – Emails triggered due to any account related update; for example, account creation, password changes, account detail changes, and so on.
Can I use transactional emails for marketing or promotion?

As an additional benefit – Yes! Exclusively for marketing – No!

Transactional emails have specific purpose – to communicate information to the customers based on their actions. Ideally, you must use marketing emails (email campaigns) for exclusively promoting your products or services. However, considering transactional emails have higher click-through rates, you might want to leverage the benefits. So, it is alright to use transactional emails for marketing along with their usual purpose – but of course, in moderation!

What are the scenarios for using transactional emails?

Here are few scenarios in which you can consider using transactional emails:

  • Product recommendations – Many e-commerce companies use their transactional emails, such as the order confirmation emails, to promote other products, product recommendations or related products suggestions.
  • Follow-up on abandoned cart – Sending out automated emails that gets triggered when customer leaves their order unfinished.
  • Discount coupon codes or offers – Sending out discount coupons or offers along with account creation or welcome email is a good way to prompt customers to buy your products or avail your services.
  • Referral discount codes – A couple of good examples of referral marketing using transactional emails are: referral codes sent by food delivery with order confirmation or food delivery emails, referral codes send by cab companies with booking confirmation or invoice emails.
How does JetSend handle email bounces?

When an email gets bounced, it is recorded and displayed to you on the Emails page.

You can analyze and decide whether or not to add the email address to the suppression list.

For a hard bounces, JetSend will immediately add the recipient email address to the blacklist. Blacklists cannot be modified.

For soft bounces and other types of bounces, JetSend will add the recipient email address to the suppression list.  You can add to and manage the suppression list on the Suppressions page.

Is there a limit for sending emails?

No, on paid plans there are no limits to the volume of email sent. We do not enforce any restriction on the number of emails that you send. However, you may want to stick to the numbers you are eligible for in your pricing plan. We charge overage for emails sent beyond a user’s quota as per the opted plan. Refer to your pricing plan to know your email limit.

On the free plan, there is a daily and monthly limit. We recommend you upgrade your subscription to a paid plan for unlimited sending.

Is there a domain limit per account?

Your pricing plan determines the number of domains you can add and use in your account. Refer to your pricing plan to know your domain limit.

Why do I need to verify my domain?

When you verify your domain, you help us establish that you are the owner of the domain. The domain verification steps also allow JetSend to send your emails and track the email bounces.

What is an API Key and where can I find it?

An API key is your unique identifier token that is used to authenticate your API requests. If you are a registered user, you can create and manage your API keys in the API KEYS tab of the Account Settings page. To go to the Account Settings page, click your username on the top-right corner of the application, and from the drop-down menu, select Account Settings.

Can I change my pricing plan?

Yes, you can upgrade or downgrade your plan on the Account Details page. You can also convert your monthly plan to an annual plan or annual plan to a monthly plan. You can manage your own account and billing details within JetSend via the Account Details page.

Please get in touch with our customer support personnel at support@jetsend.com if you have any queries.