The marketing emails are promotional emails that you send to promote your products or services. However, the transactional emails are automated emails that get generated based on your customers’ actions. These emails are meant to notify or communicate information to your customers. An email for an upcoming sale is an example of marketing emails and an email with order confirmation is an example of transactional email.
Transactional emails are automated emails sent based on the customers’ actions (triggers). You can use these emails for communicating with your customers in a variety of scenarios, few of which are discussed below:
- Notifications – Emails for notification alerts; for example, any application-specific alerts, social media notifications, and so on.
- Order Processing Stages – Emails to keep your customers informed of their order progress at all the stages – an email to confirm the order, an email with the shipping details, an email with delivery confirmation.
- Payment Reminders/Confirmations – Emails sent as payment reminders before the due date or confirmation receipt after payment is processed.
- Account Changes – Emails triggered due to any account related update; for example, account creation, password changes, account detail changes, and so on.
As an additional benefit – Yes! Exclusively for marketing – No!
Transactional emails have specific purpose – to communicate information to the customers based on their actions. Ideally, you must use marketing emails (email campaigns) for exclusively promoting your products or services. However, considering transactional emails have higher click-through rates, you might want to leverage the benefits. So, it is alright to use transactional emails for marketing along with their usual purpose – but of course, in moderation!
Here are few scenarios in which you can consider using transactional email for marketing or promotion:
- Product recommendations – Many e-commerce companies use their transactional emails, such as the order confirmation emails, to promote other products. product recommendations or related products suggestions.
- Follow-up on abandoned cart – Sending out automated emails that gets triggered when customer leaves their order unfinished.
- Discount coupon codes or offers – Sending out discount coupons or offers along with account creation or welcome email is a good way to prompt customers to buy your products or avail your services.
- Newsletter or event invites – Sending out promotional newsletter or event invite to all new subscribes along with welcome email is a viable marketing strategy.
- Referral discount codes – A couple of good examples of referral marketing using transactional emails are: referral codes sent by food delivery with order confirmation or food delivery emails, referral codes send by cab companies with booking confirmation or invoice emails.
When an email gets bounced, it is recorded and displayed to you on the Emails page. You can analyze and decide whether or not to add the email address to the suppression list. For a hard bounce, we recommend that you immediately add the email to the suppression list. You can add to and manage the list on the Suppressions page.
No. We do not enforce any restriction on the number of emails that you send. However, you may want to stick to the numbers you are eligible for in your pricing plan. We charge overage for emails sent beyond a user’s quota as per the opted plan. Refer to your pricing plan to know your email limit.
The delivery time depends on a lot of factor, including the rules and rate limiting enforced by the Email Service Providers (ESPs). We aim at delivering your emails within five seconds.
No. You can insert an image in your emails by passing the image link in the API call.
Your pricing plan determines the number of domains you can add and use in your account. Refer to your pricing plan to know your domain limit.
When you verify your domain, you help us establish that you are the owner of the domain. The domain verification steps also allow JetSend to send your emails and track the email bounces.
An API key is your unique identifier token that is used to authenticate your API requests. If you are a registered user, you can find the API key in your account, on the REST Settings tab of the Settings.
In Settings, the SMTP Settings tab displays all the information that you need to send emails through JetSend SMTP.
JetSend servers listen on port 673 and port 25.
Yes, you can upgrade your plan on the Account Details page. You can also convert your monthly plan to an annual plan. However, we do not support downgrading the plan. Please get in touch with our customer support personnel at email@example.com if you have any queries.