Transactional emails are automated emails sent based on the customers’ actions (triggers). You can use these emails for communicating with your customers in a variety of scenarios, few of which are discussed below:
- Notifications – Emails for notification alerts; for example, any application-specific alerts, social media notifications, and so on.
- Order Processing Stages – Emails to keep your customers informed of their order progress at all the stages – an email to confirm the order, an email with the shipping details, an email with delivery confirmation.
- Payment Reminders/Confirmations – Emails sent as payment reminders before the due date or confirmation receipt after payment is processed.
- Account Changes – Emails triggered due to any account related update; for example, account creation, password changes, account detail changes, and so on.