What are the use cases for transactional emails?

Transactional emails are automated emails sent based on the customers’ actions (triggers). You can use these emails for communicating with your customers in a variety of scenarios, few of which are discussed below:

  • Notifications Emails for notification alerts; for example, any application-specific alerts, social media notifications, and so on.
  • Order Processing Stages Emails to keep your customers informed of their order progress at all the stages – an email to confirm the order, an email with the shipping details, an email with delivery confirmation.
  • Payment Reminders/Confirmations – Emails sent as payment reminders before the due date or confirmation receipt after payment is processed.
  • Account Changes – Emails triggered due to any account related update; for example, account creation, password changes, account detail changes, and so on.